Unlike mass email marketing software, email service provider Silverpop helps you increase control over your email marketing program by leveraging administrative rights features. Use of administrative rights helps your organization avoid damaging brand integrity, jeopardizing valuable customer relationships and violating legal and corporate standards. Silverpop delivers the power to maximize targeted opt-in email campaigns.

Achieve Easy Control With These Features

Access Rights
Establish and control access rights for each user in your organization, limiting access to lists, limiting sending rights, etc.  You can even restrict a user’s rights to reporting only, specifying exactly what folders and subdirectories are visible to the user.

 Approval Groups
Organizations can set up mailing approval groups required to sanction mailings prior to sending.

Email Blocking
Mass email marketing software generally allows little flexibility. With Silverpop you can specify the types of recipients you want universally blocked for your organization. This may be domains you do not wish to email to, such as your competitors, or even prefixes you believe don't add value, or that may have been added mistakenly or maliciously, like abuse@.

Throttling
Regulate the maximum number of emails you want sent per hour to various targeted opt-in email lists on an organizational basis. This is useful when the goal of your email is to drive large volumes of customers to your Web site or call center, and you don’t want to overload your resources. You can also enable throttling to be set on a per-mailing basis, rather than organization-wide.

Power to Pause Sends
Organization administrators have the ability to view the progress of mailings being sent from their organization, and can pause, stop and restart sends in progress.

Standard Text and Opt-Out Links
Silverpop is an email service provider committed to providing customers with options that automate regulatory compliance, removing the chance for human error.  As part of our SafeSender(SM) suite of features, organizational administrators can require inclusion of a standard opt-out link or standard text (like physical address and copyright) in all mailings.

Custom Bounce Handling Settings
Bounce management is an important part of good deliverability.  With Silverpop, marketers with administrative rights have the option of controlling many of their bounce management settings at their discretion, enabling you to customize handling of hard and soft bounces to your organizational needs and the type of mailings you send.

Organizational Suppression Setup
You can also use administrative settings to enable organizational suppression. Part of the SafeSender suite of features, organizational suppression matches every message sent against an integrated organization-wide suppression list, leaving no room for human error when it comes to opt-outs.