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Creative Services
The Silverpop Creative Services Tool Kit
HTML Design
Numerous studies show that HTML email messages produce greater response rates than plain text messages in permission marketing programs. However, the HTML design and coding conventions for email are not the same as for Web site HTML code. Our team has deep expertise in designing HTML that will render properly and consistently in a wide variety of email clients to ensure your brand is presented consistently and effectively. You no longer need to struggle with inadequate HTML email software.
Message Template Design
One popular approach to HTML design is to use a template approach. Silverpop can help you design a suite of templates for all your regular email communications. Once your templates are designed, you simply make content changes each time you send a message. Whether it is an email newsletter or a promotional email, templates are an effective component of your e-marketing communications.
FLASH, Video and Audio Creation
As with HTML design, our creative team also has deep expertise in rich media creation, including FLASH, video and audio creation. Adding these elements to email permission marketing programs makes communications truly dynamic. Whether your email contains a video message from the CEO of your company or a brief product demo, it improves your ability to capture your audience's attention.
Landing Page / Micro Site Design
Email communications come full circle when they lead to a landing page that complements your entire e-marketing campaign. Silverpop's creative team can design landing pages to match your email permission marketing communications and integrate with Silverpop's software and/or your CRM system. By designing these landing pages, you are able to capture the information necessary to truly understand your customers. Whether you are entering your audience in a promotional contest or capturing their personal preferences, landing pages are an important element that Silverpop's creative team is able to produce.
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