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White Papers
Nearly 2,000 times a month, a marketer in need of the latest in email marketing thought capital downloads a Silverpop white paper. Whether it is the newest topic or a better way to think about what you are already doing, Silverpop's team of experts brings you industry-leading email knowledge. Silverpop makes our white papers available to the public because we believe that educating marketers about best practices in email will help elevate and further define the medium, benefiting the entire industry. However, as a service to our clients, Silverpop customers always have first access to all new thought capital before it is released to the public.
| "Email Delivery Rates Above 95%: 16 "Must Dos" to Make It Happen" | |
| This Silverpop white paper lays out the 16 Deliverability "Must Dos" that will give you measurable improvement in the number of messages delivered correctly to subscribers' inboxes. | ||
| "How To Beat The Bear: Seven Secrets to Recession-Proof Marketing" | |
| When the economy makes it advisable to cut back on pricier traditional advertising and focus more on cost-effective online marketing, it’s important to be ready to act quickly and decisively. Following are seven key strategies to protect your brand and customer loyalty during an economic downturn. | ||
| "Web 2.0 Email Marketing: 5 Steps to Unrivaled Results" | |
| For marketers, it's a Web 2.0 world, and opportunities abound for those who understand its nature and successfully harness its capabilities. Taking a new, interactive approach to your email marketing programs will enable you to create highly relevant messages that require a minimum of effort. This white paper will show you how Web 2.0 is affecting email marketing and share five techniques for staying competitive and achieving high returns in a Web 2.0 world. | ||
| "Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers" | |
| For email marketers trying to break through the glut of spam, getting added to an ISP’s so-called “white list” of trusted senders can significantly aid message deliverability. However, getting on email white lists isn’t easy, nor is the process routine as many senders believe. This white paper will share with you what to expect as you navigate the process, and impart advice on how to increase your chances of getting on these coveted lists. | ||
| "Connect With Your Customers: 4 Survey Tactics to Enhance Enterprise Email Marketing" | |
| This white paper reveals how email marketers can connect in meaningful ways with customers through surveys. Learn how to gather vital data about preferences and desires, create one-to-one dialogues that build loyalty, close the loop to generate increased ROI, and quickly and easily measure, analyze and act on subscribers' wishes. | ||
| "Selecting an Enterprise-Level Email Marketing Vendor: Advice for Email Marketers with Sophisticated Needs" | |
| For help meeting the email channel’s unique challenges and opportunities, many companies are turning to outside firms for their email services. But choosing an email service provider, or ESP, can be a complicated undertaking of its own. Silverpop's new white paper and Enterprise Email RFP Template provides the information you need for getting started. | ||
| "Incorporating Web Analytics into Email Marketing: Five Quick-Start Tactics for Marketers" | |
| Industry experts urge email marketers to integrate customer data across platforms in order to craft more meaningful messages, which can increase marketing ROI. But the enormity of the task prevents most from even taking the first step. This white paper provides five simple tactics for getting started. | ||
| "Deliverability: What the Pros Already Know" | |
| Mistakes in email can damage a brand and prove costly to the bottom line. Every day, email marketers with limited on-the-job training unknowingly irritate recipients, invoke the ire of ISPs, wind up on black lists, stumble over legalities and fracture best practices. This white paper will share some of the easiest and most important things email marketers can do to successfully ensure that customers get their messages. | ||
| "Give Customers What They Want with Preferences" | |
| Research has shown that when customers have the power of choice--the ability to choose what they receive from you, when and how often--they will also choose to maintain an email relationship with you. This white paper addresses the elements of creating and implementing a valuable preference center to empower your customers and improve the success of your email marketing efforts. | ||
| "Contrasting Email Deliverability in the United Kingdom and United States" | |
| Deliverability remains one of the most significant concerns for email marketers in both the United Kingdom and the United States. For either, the basic rules of deliverability remain the same, with some significant considerations marketers should bear in mind depending on the distribution of their recipients across national boundaries. | ||
| "That Was Then...This Is Now - The New Rules of Email Marketing" | |
| In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, email marketing success depends upon moving away from old assumptions and adopting a new way of thinking. | ||
| "Email Brand Value: The New Metric of Email Success" | |
| A comprehensive overview of how your email practices can enhance your overall brand. Learn how your customers perceive your company in the online world and how that online perception affects your brand. | ||
| "Understanding CAN-SPAM and Taking the Necessary Steps for Compliance" | |
| CAN-SPAM now governs e-mail marketing. What do you need to know? While we recommend that all marketers refer to legal counsel for full interpretation of the law, the team at Silverpop has created some guidelines and pointers for getting you e-mail marketing program ready for CAN-SPAM. |
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