2007 Press Releases

01.19.07Origin Data Selects Silverpop Transact Email to Support Customer Acquisition
Application powers highly personalized, real-time auto-response email

01.17.07How Top Retailers Use Transactional Email
New Silverpop study finds most companies fail to maximize channel’s revenue-boosting power

02.12.07Silverpop’s Board Recognizes Management for Company’s Strong Growth
CFO McCormick and VP Newlin Receive Promotions

03.30.07Forbes.com Boosts Results by 1,537 Percent
Email service provider Silverpop powers campaign

05.08.07Silverpop Acquires Demand Management Company Vtrenz
Becomes only email service provider offering integrated solutions for all stages of lifecycle marketing campaigns

06.06.07Barnes & Noble CMO Joins Silverpop Board
David Gitow, Chief Marketing Officer for Barnes & Noble, has joined the Silverpop Board of Directors.

06.20.07Email Marketing Campaigns Need Better Landing Pages
New Silverpop study finds lack of strong post-click marketing

07.27.07Email Marketers Say List Turnover Is Their Biggest Challenge
New JupiterResearch survey finds growing lists uphill battle for marketers

09.19.07Retailers Getting Better at Email Marketing, But More Can Be Done
Silverpop releases findings of its "2007 Retail Email Marketing Study"

09.28.07Silverpop Recognized As Second-Fastest Growing Tech Company in Georgia
Named to Deloitte's Technology Fast 50 Program

10.08.07Silverpop CEO Urges Marketers to Mine the Gold in Email Databases
Nussey calls on marketers to implement simple tactics to unlock the value of customer relationships.

10.12.07Silverpop Makes Targeting Easy with Coremetrics LIVEmail 2.0 Integration
Silverpop among the first ESPs to provide support for the LIVEmail 2.0 interface

10.17.07Marketers Need Help Showing Their Impact on the Bottom Line
Studies show the difficulty of measuring the ultimate impact of marketing programs

10.24.07EMI Launches Monthly Newsletter for the Food Service Industry Using Silverpop
Allows customers and prospects of custom food retail fixtures to self segment to receive relevant information

11.08.07WebTrends and Silverpop Integration Delivers a Powerful Marketing Solution
For Automated, Relevant and Targeted Email Messages