August 2008

Choosing the Right E-Marketing Service: Pros and Cons
Forrester Research offers tips for selecting an e-marketing service.
InsideCRM - August 27, 2008

Top 3 B2B Email Strategies for Avoiding Blacklists and Filters
Silverpop's Vtrenz shares several strategies for avoiding blacklists and spam filters.
itbusiness.ca - August 12, 2008 

July 2008

E-mail Remarketing can Re-engage
Silverpop's Loren McDonald share why email messages are an excellent way to renew or strengthen bonds with former customers who have disengaged with your marketing program.
DMNews - July 28, 2008

Do You Really Want to Leave Me?
Silverpop's Loren McDonald shares why preferences can make the unsubscribe process go much smoother.
MarketingProfs Get to the Po!nt Email Marketing newsletter - July 24, 2008

NetSuite Adds Marketing Automation, Firefox Support in New Release
Customer management software provider Netsuite adds features that vendors like Silverpop can use for knowledge-management functionality.
InsideCRM - July 22, 2008

5 tips on How to Improve Your Email Subject Line Testing
Silverpop's Loren McDonald and other experts offer tips to improve your subject lines and how to test their effectiveness.
DMNews - July 16, 2008

Silverpop's Vtrenz Solution Adds Dashboard Reports
Company's using the BtoB lead management platform will be able to receive insightful marketing information on demand that can help build credibility for marketing initiatives from c-level executives and keep successful programs fully funded.
Sys-Con Media - July 15, 2008

Silverpop’s Vtrenz adds Dashboard Reports
Silverpop’s Vtrenz solution added a dashboard reporting tool enabling clients using the lead management platform to receive marketing data in the form of graphic summarizations of various marketing metrics.
BtoB Magazine - July 10, 2008

Lead Scoring: Simple or Complex?
Lead scoring is a complex process, but following several suggestions, including a White Paper from Silverpop's Vtrenz on lead scoring, can simplify the process.
Bulldog Solutions blog - July 9, 2008

Keeping Your Co-reg Clean
While co-registration can be an efficient and fast way to build up a list, for the inexperienced it can cause significant problems. According to a study by Silverpop, one-third of marketers fail to follow-up immediately, risking subscribers’ ire and unresponsiveness.
Multichannel Merchant - July 1, 2008 

June 2008

 Marketers Missing E-mail Fundamentals: Studies
Some marketers lack the basics when it comes to email marketing best practices and Elaine O'Gorman, Silverpop's senior vice president of marketing and product strategy, shares some thoughts.
Direct Magazine - June 5, 2008

May 2008

Security Backlash: How to Repair Your Business's Email Reputation
Silverpop's Director of Deliverability Ted Roberts shares tips on how to repair your reputation with ISPs.
ITSecurity - May 20, 2008

Case Study: Email Marketing Company Cuts Costs with ONStor’s Virtualized Solution
Silverpop cuts costs and expands storage capacity with ONStor.
Computer Technology Review - May 9, 2008

Secrets and Lies about International Email Marketing
Silverpop's Will Schnabel dispels some of the myths about email marketing in Europe and Asia.
BtoB Magazine - May 8, 2008

Silverpop Promoted Will Schnabel to VP, International Markets
Part of Silverpop's international expansion, Schnabel will oversee strategy across European and Asian markets.
ClickZ - May 7, 2008 

Silverpop Promotes Schnabel to International VP
Schnabel will oversee Silverpop's expansion throughout Europe and Asia.
Direct Magazine - May 6, 2008

April 2008

Silverpop Strikes Gold in New Round
Silverpop receives $15 million in funding for acquiring companies with complementary technologies in the hosted services market.
DealBook - April 25, 2008

Silverpop Scores $15M for Email Marketing
Silverpop secures $15 million in funding which will be used to acquire companies with complementary technologies.
Red Herring - April 24, 2008

Target Top B-to-B Sales Leads
Silverpop's Loren McDonald shares thoughts on the BtoB market's focus on sales lead generation.
DM News - April 14, 2008 

 Lead Scoring by the Numbers
Silverpop's Will Schnabel explores lead scoring and how to separate the highly motivated prospective customer from the mildly interested.
DM News - April 9, 2008

Yahoo!’s Message-Blocking Filters: 4 Steps to Get Your Email Delivered
Silverpop's deliverability director, Ted Roberts, shares a deliverability tip to help marketers get their message to the inbox.
MarketingSherpa - April 8, 2008

March 2008

Play.com Appoints Silverpop to Handle Email Campaigns
Silverpop will develop an email marketing campaign for Play.com customers.
New Media Age - March 12, 2008

February 2008

Silverpop Promotes O'Gorman
O'Gorman now senior vice president of marketing and product strategy.
BtoB Magazine - February 28, 2008

Team Players
Silverpop client Second Act score big with Fantasy football campaign.
DM News - February 11, 2008

Email Best Practice
The legal ins and outs of email marketing.
Email Marketing Masterclass - February 1, 2008

January 2008

Email Marketers Doing it for Themselves
Silverpop's Mike Weston relfects on the usability email software and if that is helping drive the production of campaigns in-house.
e-consultancy - January 30, 2008

McDonald Leaves Lyris, Joins Silverpop
Industry veteran Loren McDonald joins Silverpop as vice president of industry relations.
Direct Magazine - January 22, 2008

When's the Best Time to Send Emails to Target Consumers at Work? Test Results
Silverpop client Second Act, an e-retailer, tests the best time to send email to increase click-through rates and conversions.
MarketingSherpa - January 22, 2008

Don't Leave Interested Parties Stranded on Bad Landing Pages
Marketers continue to struggle with the effective use of landing pages according to a 2007 Silverpop study.
BtoB Magazine - January 14, 2008

How to Justify More Digital Dollars
Vtrenz, a Silverpop company, explores how to measure the effectiveness of a marketing program.
iMedia Connection - January 2, 2008