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  • Relationship Marketing 101: Engagement and Acquisition

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Award Winning Marketing Software

Trusted by more than 5,000 Brands Worldwide


IBM Marketing Cloud's behavioral marketing platform enables marketers to take action on customer behaviors in real time, deepen brand loyalty and deliver the perfect customer experience.


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Email Marketing

Powerful email trusted by over 5,000 brands


Marketing Automation

A first of its kind for B2B & B2C Marketers

Our knowledgeable team, engaging events and support tools ensure you'll succeed.

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  • Browse our case study library to find out why you, too, should make IBM Marketing Cloud your partner for digital marketing success.

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Powerful tools and increased expertise mean your initiatives accomplish results.

Case Studies

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Paper Style

Online retailer implements innovative wedding campaign, resulting in a 330% increase in revenue per email

330%Revenue per Email More

Georgia Aquarium

The world’s largest aquarium makes a big splash with patrons by delivering more relevant, personalized emails throughout the customer lifecycle.

32%lift in revenue from
the email channel

Studio Moderna

Multichannel consumer electronics retailer uses automated emails to generate 30 percent of its revenue.

59% increase in open rates More

International Rescue Committee

Nonprofit uses automated, behavior-driven remarketing campaigns to drive 20x donation rate

20xDonation Rate More

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Increase relevance and drive revenue with IBM Marketing Cloud, the best of marketing automation, social, email and mobile.

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