Silverpop's Leading-Edge Deliverability Tools Achieve Superior Deliverability Success
While you assemble your message, Silverpop's email management system is hard at work in the background to ensure it is optimized. More on assembling your message.
By the time you hit "submit," Silverpop has already prepared an optimized sending structure, including white listing and authentication. More on sending your message.
Your message has been deployed, but what happens now? Unlike using off-the-shelf email marketing service software, Silverpop's monitoring processes provide in-depth reports so there's no guessing. More on monitoring your message.
Silverpop's analysis and reporting tools are integrated right into the product--no separate interface required. More about analyzing your results.
Regularly recognized as the number one challenge among legitimate email marketers, deliverability is veiled in complexity. Unfortunately, some bulk email service providers can create misunderstandings about best practices.
A Few Simple Truths About Deliverability:
- ISP relationships are important, but they are not everything.
- White listing helps, but not as much as most marketers believe.
- Message relevance is the most important aspect of deliverability. Recipients will flag irrelevant or too-frequent messages as spam.
- Poor message relevance cannot be “fixed” by other components of the deliverability process, no matter how sophisticated your provider's email marketing service software might be and no matter who they know.
All too often, we see marketers spending so much time on the technical details of deliverability that they have too little time for true marketing tasks such as ensuring content is targeted and relevant. That's why having an email management system with deliverability processes that operate seamlessly in the background is so important.
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