ATLANTA, July 2, 2008 -- The detailed strategies and planning needed to create sophisticated lead management programs can many times overwhelm already overburdened marketers. To help BtoB marketers develop strong integrated sales and marketing processes, Silverpop has furthered its partnership with The Annuitas Group to offer strategic process consulting services to clients using its Vtrenz lead management solution.

Silverpop clients using Vtrenz can work with representatives to improve the measurable return on their sales and marketing activities. Leveraging lead management best practices, Annuitas consultants will work to ensure that all leads are efficiently captured, managed, nurtured and tracked throughout the sales and marketing funnel.

“This relationship further demonstrates our commitment to delivering the highest value and best possible service to our customers,” said Will Schnabel, Silverpop vice president and general manager of international markets.  “We understand that companies receive tremendous ROI from Silverpop’s Vtrenz solution.  Working with The Annuitas Group, we are now able to extend the benefits of our closed-loop lead management solution even further by providing a documented, proven process for success.  We are very excited to be able to bring this offering to our customers.”

The Annuitas Group will work in tandem with Silverpop to ensure that existing and new customers using the Vtrenz solution receive full review and recommendations on how to improve and develop their sales & marketing lead management processes.

“Companies are continually looking to improve the value of their marketing investment.  The combination of our process methodology and Silverpop's lead management solution will give customers the opportunity to build best-in-class programs and more quickly realize the benefits of a strong lead management system,” said Carlos Hidalgo, Jr., partner of The Annuitas Group.

The Annuitas Group has been a strategic partner and working with the Vtrenz solution for the last two years. 
“We recognize the tremendous power Vtrenz delivers to BtoB marketers," said Jay Hidalgo, partner of The Annuitas Group. “We are excited to be able to work with marketers to help them see even greater successes with their lead management programs."

About Vtrenz
Silverpop's Vtrenz is a leading, on-demand lead management and marketing automation solution that empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz delivers lead management capabilities to companies in diverse industries, including clients such as Ciena, EDGAR Online, Pitney Bowes Map Info and United Way. For additional information about Vtrenz, visit www.vtrenz.com.

About The Annuitas Group
The Annuitas Group is the leader in sales and marketing process development and implementation.  With over 20 years of combined experience, The Annuitas Group has developed sales and marketing processes and lead management programs for companies of all sizes looking to improve return on sales and marketing activity.

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